Quite an interesting advert for Levonelle which is shortly to be advertised on the television in the UK. The only problem is it does not mention the price (£26 in my pharmacy, about 38 USD)
Obviously, the patient can choose to get it from their doctor instead, at no cost to themselves. I suspect most people in the target age-range are going to be unable to pay, or not want to pay. It's a good tool to have in one's therapeutic armoury but I cannot see it flying off the shelves. (Unlike Alli which is flying off the shelves, and then down the toilet!)
Tuesday, 28 April 2009
Levonelle Advert
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5 comments:
Interesting. I had the slightly discombobulating experience of being in a queue at a dispensary counter in the smaller of the two national chains of pharmacies in Wiltshire. The young woman ahead of me asked the counter assistant for the "morning after pill". The assistant disappeared into the dispensary and returned with the message that the pharmacist declined to counter prescribe the levonelle for her as it was against his religious beliefs. Result; tears from the patient and a distraught counter assistant. I introduced myself to the patient as a medical practitioner and offered to negotiate with the pharmacist. After a few words with the patient I sent a message to the pharmacist via the counter assistant to the effect that a medical practitioner in the pharmacy had offered to write an appropriate private prescription for the patient. The pharmacist indicated that he would decline to dispense such a prescription. The young woman then ran out of the pharmacy in tears.
My first inclination was to report this to the RPhS, but a pharmacist colleague told me that the pharmacist was probably within his rights. So I didn't. I wish I had.
Comment would seem to be superfluous.
The advert is is amusing, but the final few frames, showing the Levonelle pack heading off a sperm, are disingenuous. Its mechanism of action is not to stop fertilisation by eg making the cervical mucous unfavourable to sperm penetration but by either preventing ovulation or preventing implatation of the fertilised embryo.
worth mentioning that it is free for all patients from pharmacists in Scotland
In the United States the "morning after pill" or trade-name Plan B is over 50USD. And it is not free, even from the doctor. Pharmacists can refuse to dispense it on religious grounds, it's written into the laws. They must however provide, the next closest pharmacy where it can be purchased, or when the next pharmacist comes in.
I love dispensing it!! Hey-I wish it was free!
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